On Advertising
I came to a conclusion this week: the US and the UK — my experiences of each, at least — really aren’t all that different. Obviously, there are some major differences that are hard to ignore — different currency, driving on the wrong side of the road, and so on — but if you take a step back and take a very general view of the two places, there are far more similarities than differences.
That is, until you turn on the television. More specifically, until you turn on the television and wait for the next ad break (or “commercial break”). I could say watching American adverts is a little like being forced into something you absolutely do not want, over and over again, while between 10 and 50 people shout at you as loud as they can.
