“Everything is shown as a percentage or an average over time. Further, we let venues and users decide on business rules to cap out what statistics would show. Male percentage would never exceed 72%, because that would negatively impact the perception of the venue (based on feedback). Female percentage would never exceed 58%, because it may create a “correction” from a swarm of males showing up. In almost a year, we’ve never had any complaints or concerns expressed from a user on the way we display this information (although operators do want to show a higher number of females and a lower number of males, for obvious reasons).”
— Cole’s Letter to San Francisco
