And when you think Google, think… well, think long-term. I feel like Facebook is probably an easier place to work than Google these days. Facebook is all huge numbers going up, up, up everyday—everything except the share price, but that will come in time. Google, on the other hand, is Google+ and its undead shambling… but damn, it’s also Project Glass, and those cars that can drive themselves! Google is getting good, really good, at building things that see the world around them and actually understand what they’re seeing.
In this context, Google+ is not the company’s most strategic project. That distinction goes to Glass, to the self-driving cars, and to Google Maps, Street View, and Earth: Google’s detailed model of the real, physical world.
Maybe in twenty years we’ll think of Google primarily as a vision company—augmenting our vision, helping us share it—and, oh wow, did you realize they once, long ago, sold ads? Like Nokia’s first business selling rubber boots.”