“So when looking for somewhere using the iPhone I had two choices; use an augmented reality app such as Layer, or using something like Yelp. Now, this may just be me but the overhead of looking like a complete “twat” is just way too much when using “point and shoot” augmented apps. Holding your phone like some kind of sci-fi binoculars and moving around the landscape makes you look like a dick. Don’t get me wrong, it’s a nice thing to demo, and people always go “ooh that’s cool”, but generally, you look like a complete and utter dick. Instead, I used Yelp. It brought up a list of nearby restaurants, sans looking like a complete cock, or attracting attention to myself. It was quiet. It was silent and it didn’t get in the way. It may not be sexy. It may not be as cool or get press attention because its Minority Report index is much lower that AR, but it does what I need it to do in a much better, more efficient way.”
— Augmented Reality: is it a Bit Rubbish?
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